We developed a three-dimensional brand experience for the premium watch manufacturer A. Lange und Söhne. The Experience Library takes the visitor by the hand and guides through the remarkable company history of the famous watch maker. While designing the Experience Library, we emphasized in particular on the company philosophy and the defining characteristics of the A. Lange und Söhne brand, such as mechanical precision and craftsmanship. The Experience Libraries can be found in selected A. Lange & Söhne shops worldwide.
Point of sale, trade fair design
