Alpenverein München & Oberland


„alpinwelt provides innovative and informative information about everything that is happening in the two largest sections of the German Alpine Association with a total of around 180,000 members.

The magazine focuses on one topic at a time from different perspectives: In addition to exciting tour reports, area presentations, background and environmental reports as well as current news, it offers its readers above all a lot of tour information and practical tips for personal mountain experiences. The young generation has its say in a separate children's and youth section.“ (Text: Alpenvereinssektionen München & Oberland)

alpinwelt 2/2022 - Van-Life

This issue of alpinwelt is dedicated to the much-discussed topic of "van-life".
However, the great promise of freedom of life in a bus also has its limits. As with everything, there is light and shadow (sides). For us as a design agency, it was once again a lot of fun to realise the complete contents graphically. Many topics, such as the illustrative elaboration of the van-lifers, put a special smile on our faces, as did the editorial team @outdoor_publishing, who produced all the textual content.
The interview with Kathi and Paul from the @vannomaden also gives many insights into ups and downs and the constant search. 

Further contents: An alpine crossing from Oberstdorf to Lake Como, a Styrian triathlon (rafting, canyoning and mountaineering in the Gesäuse), a weekend at the Franz Senn Hut, a portrait of the Oberlander Jügend, highlights from the alpinprogramm, the annual report of the Munich Section, the Ukraine relief campaign of the Alpine Club Youth and much more. 

Making of

alpinwelt 1/2022 - Mountain film

Whether only as a backdrop or as a content element - the mountain in film is the main theme of alpinwelt this time.

In this issue, everything revolves around the topic of "mountain film", how the image of alpine heroes and the mountains themselves has changed in the history of mountain film, which mountain films were shot far away from their original locations and who took it very seriously. Technology also plays a major role and mountain filmmaker Valentin Rapp reveals what he has in his backpack and what doesn't really matter. 

The range of mountain films is enormous and has played an important role at regular intervals since the pictures learned to walk. From harmonious, romantic home movies to gloomy thrillers in the Alps - sometimes flooded with light, bright and positive - sometimes gloomy, dark and filled with fear. We wanted to express this contrast on the cover.


alpinwelt 4/2021 - Protected areas

The fragile world of the alpine ecosystem must be protected.

This issue gives an overview of the different protected areas in the Alpine region and tips for considerate behaviour in nature, especially towards rare animal species such as the black grouse.

On the cover we exaggerate this theme. We create an ideal winter landscape in which the animals and plants are protected by a glass dome. We humans are locked out of nature in this image. So this seemingly "harmless", cosy snow globe image becomes a warning to us mountaineers, ski tourers, nature lovers. At some point there could be areas in the Alps that we are no longer allowed to enter.

Technically, we mix model building elements and toys with surreal motifs like the snow or the flying black grouse.

Making of Cover - alpinwelt 4/2021

alpinwelt 3/2021 - Catwalk Mountain

Laufsteg Berg - one title, different facets. 

In addition to the recurring chapters such as tour tips and great reports, this issue provides answers on the topic of fashion and equipment on the mountain. It's not just about style issues and high-tech gear, but also about the mountains as a place for self-dramatisation. 

Our "mountain of clothes" is a symbol of the flood of functional clothing that floods the market season after season. Every sport has its functionally adapted clothing, every season its colours and cuts.

Making of Cover - alpinwelt 3/2021

alpinwelt 2/2021 - City Land Mountain

A rift is opening up between city, country and mountain.

We took the theme of the issue literally and visualised the rising abyss in interaction with the mountain panorama on the cover.

Making of Cover - alpinwelt 2/2021

Further projects